Digital Media Unit 1

Task 1- Content of  commercial TV channel. Sky One Types of programs on there: comedy CBS Military/Action Drama, Sci-fi/Superhero adventure drama, crime drama. Main purpose: Mainly to entertain Audience groups: All age ranger, all genders but probably not all cultures. 5 Examples of programmes: Modern Family, NCIS: Los Angeles, Supergirl, A Discovery of witches, The Flash. Task 2- content of BBC 2 and Channel 4 Types of programs on there: documentaries, crime drama, period drama, food, factual, entertainment, history, science, comedy ,lifestyle, news and current affairs, sport    Evidence of PSB remit is being followed: Channel 4- The only channel who broadcasted the paralympics. BBC2- Different programmes which are designed to inform, educate and entertain. Different Demographic profiles are targeted: All ages , all genders, disabilities and a wider range of cultures are targeted because of the remit. 10 Examples of programmes: BBC 2 - Stricty's It Takes Two, 12 Puppies ...

Conglomerate company- A big company that owns a range of smaller companies. Subsidiary- Smaller companies owned by the conglomerates. Independent company- A company which is free from conglomerate ownership. Independent companies work with larger or more established companies to get their product distributed. An example of this is when Hat Trick Productions who made Derry Girls worked as a part of a joint venture with Channel Four to get it on TV. When companies work as part of a joint venture it is because it is mutually beneficial for both companies. One product produced by an independent company is Four Lions by Warp Films. Synergy- When you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or a product. this is an example of cross promotion. One product advertised using synergy is Frozen.

 

 

A conglomerate is a big company that owns smaller companies. A subsidiary is a smaller company owned by the conglomerate. An independent company is a company free from conglomerate ownership. A magazine conglomerate is Advanced Production. A web conglomerate is Alphabet. A radio conglomerate is Bauer.

 

 

 Media Sectors- Main areas that the media operates within Conglomerate- company which owns smaller companies Subsidiaries- smaller companies within a conglomerate Independant- Free from conglomerate ownership vertical integration- when a company controls production, distribution and exchange. Horizontal integration- when a company can promote across different media sectors.  Synergy- When you choose the most efficient method of marketing using your subsidiaries to maximise success of a brand or a product. Cross Promotion- maximise success by releasing multiple products. (cross media) joint venture- when an independent company works in co-operation with a larger company (sometimes a conglomerate) Commercial company- Objective is making a profit. has advertisements Public service company- funded by public money e.g. the TV licence fee.- BBC (channel 4 have some public service broadcasting funding). - Has to target a variety of cultures and audiences.  BBC Remit- PSC and PSB...