Digital Media Unit 1

8) 'The genre of a product does not contribute to its success'. Discuss the statement with reference to a digital media product you have studied. Use examples to support your answer. I will be discussing the family musical/adventure film Frozen 2 while referring to the many theories which understand how genre affects the audiences reaction and the success of the product. Specifically, I will be referring to the scene in which Elsa battles the wind spirit, Gale, when she separates Elsa from Anna, Olaf and Kristoff. Steve Neale (1980) created the theory of Repetition and Difference. this states that while some elements change, others must remain the same to ensure that it is recognisable to the genre whilst also making sure that it isn't predictable to allow it to remain interesting for that audience. the production technique used is the mise en scene element of costume. Elsa and Anna are both wearing dresses which repeats aspects of previous ...

Conglomerate Company is a company which owns smaller companies. Example: Disney, BBC, Activision and Universal. Subsidiaries are smaller companies within a conglomerate. Example: Marvel and Pixar. Independent Company is a company that is free from conglomerate ownership. Example: Warp Films, Hat Trick Productions. An example of a product produced by an independent company is Four lions by Warp Films. Synergy is when you choose the most efficient method of marketing using your subsidiaries to maximise success of a brand or a product. EXTRA: An example of a joint venture is Derry girls by Hat Trick Productions and Channel 4.

RAJAR- Radio Joint Audience Research DAB- Digital Audio Broadcasting DTV- Digital Television - SMART TV  BARB- Broadcaster's Audience Research Board Demographic profile links to age, gender, ethnicity, sexuality, location and social grade. Frequency- AM/FM Digital - Compression -less space - more signals can reach a digital radio - technologically made to pick up signals Analogue - bigger - not compressed - older. Question types: Identify- Pass Level- E Explain- Merit Level- C+/B- Justify/Evaluate- Distinction/ Distinction* Level- A-/A* 1)  (a)   Explain what the term ‘DAB’ means and state one advantage to the consumer of using  DAB. 'DAB' means Digital Audio Broadcasting. One advantage for the consumer is that the signals are compressed taking up less space meaning more signals can reach the radio allowing a wider variety of stations making it more accessible. (b)   Explain  two   reasons why listening to radio via apps is more popular than listening ...