Starter Thursday 26th Nov

Conglomerate company- A big company that owns a range of smaller companies.

Subsidiary- Smaller companies owned by the conglomerates.

Independent company- A company which is free from conglomerate ownership.

Independent companies work with larger or more established companies to get their product distributed. An example of this is when Hat Trick Productions who made Derry Girls worked as a part of a joint venture with Channel Four to get it on TV. When companies work as part of a joint venture it is because it is mutually beneficial for both companies.

One product produced by an independent company is Four Lions by Warp Films.

Synergy- When you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or a product. this is an example of cross promotion.

One product advertised using synergy is Frozen.


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