Revision U1: LO4: Data Analysis
RAJAR- Radio Joint Audience Research DAB- Digital Audio Broadcasting DTV- Digital Television - SMART TV BARB- Broadcaster's Audience Research Board Demographic profile links to age, gender, ethnicity, sexuality, location and social grade. Frequency- AM/FM Digital - Compression -less space - more signals can reach a digital radio - technologically made to pick up signals Analogue - bigger - not compressed - older. Question types: Identify- Pass Level- E Explain- Merit Level- C+/B- Justify/Evaluate- Distinction/ Distinction* Level- A-/A* 1) (a) Explain what the term ‘DAB’ means and state one advantage to the consumer of using DAB. 'DAB' means Digital Audio Broadcasting. One advantage for the consumer is that the signals are compressed taking up less space meaning more signals can reach the radio allowing a wider variety of stations making it more accessible. (b) Explain two reasons why listening to radio via apps is more popular than listening ...

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