LO2: Advertising and Distribution case study

Digital media Product: Frozen 2

    1. How can/could audiences access the product.

• TV
• Tablet
• Laptop
• Smartphone

    2. How could they consume the product.

• Cinema
• DVD
• Disney +
• Platforms that allow Disney streaming

    3. How has Technological convergence had an impact on the advertising.

• It has assisted advertising because it has allowed the advertisements reach a wider range of audiences through things such as YouTube ads, the soundtrack on music streaming services and social media advertisements whether that is pop up ads or posts from the cast about the release date.

    4.Two traditional methods and two digital methods of advertising.

•  Movie posters and Billboards
• TV adverts and Social media advertisements

    5. Two above the line and two below the line advertisements.

• Billboard, Bus Banners
• Social media, Leaflets

Explain two reasons why, when launching a new product, media producers use social media marketing in conjunction with traditional advertising methods. Use examples of digital media products you have studied to support your answer.

1. Social media marketing, such as youtube adverts allows the adverts to reach a larger audience more easily than you would be able to with more traditional methods such as targeted emails and leaflets. 
2. Social media platforms, such as instagram have pop up adverts that are targeted towards the user so it will be able to target people who have previously shown interest in similar products, however this would not reach all people whereas more traditional above the line methods such as posters and billboards don't really target a specific audience as they can be seen by everyone.