LO3 Macro Meanings Revision Purposes

 Genre - conventions and how genres are used by media institutions 

Narrative - how stories are structured 


Representation - mediation (re-presentation) of age, sexuality, gender, class, ethnicity, class, regional identity, and understanding of stereotypes 


Genre Theory 1 - Repetition + Difference: Steve Neale 1980 


Genre Theory 2 - Generic Pleasures: Rick Altman 1999


Genre Theory 3 - Industry uses genres commercially: Jason Mittell 1999


Genre Theory 4 - Constant negotiation and change: David Buckingham 1993 


Narrative Theory 1 - Binary Opposition:  Claude-Levi Strauss 1958


Narrative Theory 2 - Cause and Effect: Pam Cook 1985


Narrative Theory 3 - Conventional structure: Tzvetan Todorov 1977


Narrative Theory 4 - Narrative Codes: Roland Barthes 1977 


Representation Theory 1 - Male Gaze: Laura Mulvey 1975 


Representation Theory 2 - Racial representation: Manuel Alvarado 1987


Representation Theory 3 - Preferred meaning: Stuart Hall 1997 


Representation Theory 4 - Working class as society's problem: David Newman 2006 

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