Starter- Tues 8th Dec

Commercial means that the objective is to make a profit.

PSB stands for Public service Broadcasting.

The PSB remit is when a Channel is funded by a licence fee and doesn't sell advertising time. Its main aim is to inform, educate and entertain to benefit the public.

Below the line advertising is when you advertise an individual or small group.

Above the line advertising is where a product is promoted to a wide target audience.

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