U1 Test Full Mark Answers

Q1A: The information about the target audience of media products (1) such as age, gender, ethnicity (1). 

QB(i): The majority of Daily Express readers are not young people (1) because the content is not very celebrity orientated (1). Interpretation then explanation 

The Daily Express have a high readership of ABC1 grades than C2DE (1) because the content has a lot of politics which educated people enjoy (1).

QB(ii): The Daily Telegraph has a higher ABC1 readership than the Guardian. (1) 

More young people, 15-35, read the Guardian than the Daily Telegraph. (1) 

Q1C: Circulation is the number of copies sold if the newspaper is free (1) whereas the readership is the total amount of people reading each copy of the newspaper. (1) 

Q2A: More people access the print products online (1) because a portable device is easier to carry. (1)

Q2B: More money to own a mobile (1) having a portable device is easier (1) The Sun has an older audience (1) they wouldn't understand how to access it on their phones (1).

Q3: Radio 2 has a higher total hours listenership than Radio 1 (1) the content is aimed at older audiences who are often retired and have more time to listen to the radio (1). 

Radio 4 Extra has a smaller listenership than Radio 1 and 2 (1) it is aimed at niche audiences who want to access archive content (1). 

Mainstream audience - wide, large content

Niche audience - specialist content 

Q4A: Conglomerate companies such as 21st Century Fox (1) use vertical integration they make more profit at the stage of consumption (1) because they own companies such as Fox Home Entertainment (1) that produce all  DVDs (1).

Q4B: Warp Films worked with Film Four as a part of a joint venture (1) to produce This is England. This made the product successful as Film Four and Channel 4 could reach the youth target audience (1) through their established marketing channels online via All 4 and the Film Four channel (1).

This is England became a successful franchise from film to television (1). They used established directors such as Shane Meadows (1) who are specialist in that field and was able to guide production to connect with the youth target audience (1).

Q4C: It creates a bigger profit because its more well known. (1)

It has a wider reach to the audience because of the marketing. (1) 

Q5: A storyboard can be used to market narrative and characters (1) by being distributed across social media to spark interest (1). 

A casting call can be used to create an early buzz about potential stars (1) 

Q6: Narrative Essay

Q7: Twitter marketing of franchise films such as Deadpool (1) to individual users who follow 21st Century Fox and the film (1)  with production updates, further marketing and release information (1). 

Specialist competitions to individuals listeners on the radio (1) for big events such as the Capital FM Christmas Ball (1) that encourage listeners to tune in because it is so lucrative (1). 

Above the Line - Billboard, trailers, TV adverts 

Below the Line - personalised adverts, social media, leaflets

Q8A: PamCo, BARB, RAJAR

Q8B: More time consuming to use qualitative data (1). Easier to compile quantitative data (1).