Digital Media Unit 1

8) 'The genre of a product does not contribute to its success'. Discuss the statement with reference to a digital media product you have studied. Use examples to support your answer. I will be discussing the family musical/adventure film Frozen 2 while referring to the many theories which understand how genre affects the audiences reaction and the success of the product. Specifically, I will be referring to the scene in which Elsa battles the wind spirit, Gale, when she separates Elsa from Anna, Olaf and Kristoff. Steve Neale (1980) created the theory of Repetition and Difference. this states that while some elements change, others must remain the same to ensure that it is recognisable to the genre whilst also making sure that it isn't predictable to allow it to remain interesting for that audience. the production technique used is the mise en scene element of costume. Elsa and Anna are both wearing dresses which repeats aspects of previous ...

Conglomerate Company is a company which owns smaller companies. Example: Disney, BBC, Activision and Universal. Subsidiaries are smaller companies within a conglomerate. Example: Marvel and Pixar. Independent Company is a company that is free from conglomerate ownership. Example: Warp Films, Hat Trick Productions. An example of a product produced by an independent company is Four lions by Warp Films. Synergy is when you choose the most efficient method of marketing using your subsidiaries to maximise success of a brand or a product. EXTRA: An example of a joint venture is Derry girls by Hat Trick Productions and Channel 4.

RAJAR- Radio Joint Audience Research DAB- Digital Audio Broadcasting DTV- Digital Television - SMART TV  BARB- Broadcaster's Audience Research Board Demographic profile links to age, gender, ethnicity, sexuality, location and social grade. Frequency- AM/FM Digital - Compression -less space - more signals can reach a digital radio - technologically made to pick up signals Analogue - bigger - not compressed - older. Question types: Identify- Pass Level- E Explain- Merit Level- C+/B- Justify/Evaluate- Distinction/ Distinction* Level- A-/A* 1)  (a)   Explain what the term ‘DAB’ means and state one advantage to the consumer of using  DAB. 'DAB' means Digital Audio Broadcasting. One advantage for the consumer is that the signals are compressed taking up less space meaning more signals can reach the radio allowing a wider variety of stations making it more accessible. (b)   Explain  two   reasons why listening to radio via apps is more popular than listening ...

Name 3 conglomerate companies. Disney, news corp & Nintendo  Name 3 independent companies. Warp films, hat trick productions & NTS Explain what synergy is. Give an example of how a media company has used synergy to promote a product.  What is the difference between vertical and horizontal integration What is a joint venture. Give an example Name 3 parts of the production process 3 ways to advertise a product using above the line methods 3 ways to advertise products using below the line methods Name 3 ways to advertise products using social media Name 6 aspects of miss en scene Name 6 types of camera work Name 6 editing techniques  Name 6 sound techniques (diegetic and non-diegetic) Theory for genre name 3 theorists and their theory Theory for narrative name 3 theorists and their theory Theory for representation name 3 theorists and their theory  All theorists for active audience theory  All theorists for passive audience theory

  Example 1 - Film - Blue Story Ban, The Guardian: https://www.theguardian.com/news/shortcuts/2019/nov/25/blue-story-film Active Audience Theory - the audience can think for themselves and they should know that they shouldn't go join a gang or cause violence or start fights to hurt other people.  Summary - 100 thugs armed with machetes and knives crashed its opening evening on Friday, November 22nd.  Example 2 - TV Program - Chilling Adventures of Sabrina ' romanticizing suicide', The Sun:  https://www.thesun.co.uk/tv/13655506/chilling-adventures-of-sabrina-slammed-romanticising-suicide-netflix-warning/ Active Audience Theory - the Twitter extracts show how people completely disagree with the TV show's ending and feel that it was unnecessary to show especially during a global pandemic.  Summary - Sabrina's boyfriend kills himself to be with her after she sacrifices herself to save the world, we only learn of this in the last few seconds of the scene when th...

   Article:  https://www.thesun.co.uk/news/10416107/blue-story-banned-uk-movie-theatres/ The Sun says Blue Story was banned in Vue and Showcase cinemas because 100 thugs armed with machetes and knives crashed its opening evening on Friday, November 22nd. The film showed gang warfare and therefore showed the audience such violent behaviour.  The police said that the film causes issues such as harming others.  The article says the film has a negative effect on teenagers because it encouraged gang culture and violence to the general public.  Article:  https://www.bbc.co.uk/news/newsbeat-50543213 .  The arguments against Blue Story being banned as part of national moral panic about the content of the film were the attacks only happened in some areas but they banned it everywhere and in hundreds of cinemas.  Our own POV: I don't think the film should have been banned just the people who brought weapons to the cinemas should be arrested for ru...

  The Sun Article and Embedded Video: https://www.thesun.co.uk/news/uknews/13657270/youtube-banned-talkradio-covid-lockdown/   Summary - citizens are questioning whether YouTube is free speech when they banned talkRADIO for debating the Covid lockdown, Google claimed it violated community guidelines and axed the video, consumers would be worried and question whether other videos they watch will be banned or filtered like this, proves that command and control is true and people in power dictate what users can see, Cabinet Minister Michael Gove told talkRadio that he believes government critics should be heard, the channel was temporarily suspended and reinstated,  Grassroots Youtube Commentary on FoS: https://www.youtube.com/watch?v=fCTSZv9EuI8 Metro Article:  https://metro.co.uk/2021/01/05/talkradio-youtube-channel-removed-over-guideline-violation-13853619/ Summary - YouTube removed flagged content that violates community guidelines including Covid-19 content which e...